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Celebrating Wisconsin Lifestyle & THE 30 STATE OF MIND™
A Wisconsin lifestyle brand that embraces the diverse interests and activities that connect us as 30-Staters.
Proudly rooted in Wisconsin, we take great pride in celebrating the spirit of our beloved state. Our products go beyond fashion and function — they’re a tribute to the resilience, tenacity, and warmth that define Wisconsin. Every piece we create is a nod to the hardworking people, the deep-rooted traditions, and the unshakable pride of the 30th State. Here’s to all who call themselves family — and to the place we call home: the wonderful, one-of-a-kind, Wisconsin!
Part of The 30 State Family
Whether you're a Wisconsin native or someone who simply admires the rich culture and tradition of the state, our lifestyle collections offer unique opportunities to showcase your appreciation, sense of pride and connection with the 30th State, no matter where you are in the world.
